In order to engage with travellers from India, the Singapore Tourism Board (STB) has recently tied up with Paytm, a unique platform that offers mobile-first financial services. With this move, STB has become the first NTO (National Tourism Organization) to tie up with Paytm.
As part of the collaboration, Paytm would focus on jointly promoting Singapore tourism through its innovative platform. This would further help STB in promoting their tourism offers before as many as 300 million Paytm users. Paytm would also offer a cashback facility of around INR 2500 to individuals who book tickets to Singapore through their app. In addition to this, Paytm’s platform would also house a unique microsite that would feature Singapore’s recently unveiled brand logo- ‘Passion Made Possible’ as well as related content.
The STB-Paytm partnership would also see both the brands relying on print advertisements as well as radio buys for promoting their three month tourism campaign for encouraging more Indian travellers to a pay a visit to Singapore. The collaboration will also help Paytm in featuring other Singapore tourism products through its platform.
Sharing more information about the tie up GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB said, “STB constantly seeks innovative ways to better engage with Indian travellers and our partnership with Paytm is a step in this direction. Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes. Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease. We received a record number of more than 1.2 million visitors from India in 2017 and this year, we hope to continue the momentum by inviting more Indian travellers to Singapore. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore.”
It must be noted that as many as 1.272 million Indians visitors travelled to Singapore in 2017, recording a 16 percent growth on VA (visitor arrival) on a YOY basis. Singapore Tourism Board had earlier announced that India captured the third spot after China and Indonesia to become the country’s VA source market.